The coal industry is looking to make us believe that coal is warm and cuddly and that we should be thankful for their dirty fuel. What better way to do this than to bastardize our favorite Christmas carols and have them sung by what is supposed to be the worst thing you can get on Christmas, lumps of coal.
One of 2 things is happening here. Either the the coal industry really is super evil and desensitized to the fact that they are causing tremendous damage to our environment and health, or their creative agency is playing a cruel joke on the jerks they work for. The only place that we can think of where lying to the public is normal and coal is great for Christmas, is hell. And that is where this campaign should go.
