Category: Mouth Work

April 27th, 2009

Stop Cliffside, Waterkeepers Protest In North Carolina

In the past few months, people from all across the country have started to realize that clean coal is a dirty lie. Yet, powerful coal companies like Duke Energy continue their plans to build more deadly coal-fired plants, such as the two 800-megawatt coal-fired units in Cliffside, North Carolina.

Recently, the North Carolina Division of Air Quality (DAQ) ruled that Duke Energy’s Cliffside coal plant is a “minor source of emissions”. Talk about a dirty lie. Duke Energy is the third largest emitter of greenhouse gases in the US. If the Cliffside plant is completed, it will emit over 6 million tons of CO2 every year, and will use coal from mountaintop removal sites.

On April 20th, Waterkeeper Alliance was joined by environmental groups and protesters in a peaceful rally to stop the Cliffside Coal Plant in Charlotte, North Carolina (www.stopcliffside.org). You can help by joining us. Or, you can show support by donating today.

Your contribution helps us continue fighting companies like Duke Energy. Every donation helps. Our future depends on it.
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April 8th, 2009

The Dirty Lie Launch Party



Robert F. Kennedy Jr., Chairman of Waterkeeper Alliance, and Gloria Reuben of TNT’s Raising the Bar, hosted our launch party for The Dirty Lie campaign at The Greenhouse, New York’s first “eco-lounge”. A packed house of reporters, celebrities, envirogroupies, donors and party-goers stood gob-smacked as they watched our videos showing the devastating affects of mountaintop removal and of mercury emissions.

The crowd was equally awed when Gloria and RFK spoke about the deadly effects of the filthy coal industry. The purpose of the party was to start a dialogue about energy with young influencers, eventually debunking the myth of “clean coal.” From the reaction of the crowd, we’re pretty sure we started something.

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April 8th, 2009

How Can Coal Be Clean?

In lieu of the recent energy crisis, the coal industry has spent millions of dollars on a national public awareness campaign, touting the benefits of “Clean Coal” and propagating the nationalistic slogan that coal is “America’s Power”. The idea that coal can be clean is nothing more than a dirty lie. The coal industry accounts for deadly air pollutants, water contamination, fish poisoning, toxic mercury emissions—causing irreversible damage to our health, our food supply and our environment.

In response, Mouth created a digital awareness campaign for Robert F. Kennedy Jr’s Waterkeeper Alliance, called The Dirty Lie (www.thedirtylie.com). The campaign has generated enough press to put us right smack in the middle of the coal wars. Below is a short list of recent press. And we’re just getting started.

  • New York Times
  • Vanity Fair
  • Adweek
  • Huffington Post
  • ABC
  • CW
  • Creativity

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    January 6th, 2009

    Making Sense of 2009

    2008 was weird and confusing. The market tanked and Pepsi got a new can, again. Between those two important hallmarks we did come together to elect a new president, thank goodness. How we made it through no one knows. What we can tell you is that if the same confounding fate awaits us in 2009, have no fear. We here at Mouth have created a little game to answer all of your questions this year. Good luck and may Mouth be with you.

    Click here to play.

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