Unless you’ve been underwater for the last 72 hours, you’ve witnessed the media explode with coverage of the iPad’s release “into the wild.”
For those of us who weren’t lucky enough to try out the latest gift from Apple first hand, gadget blogs and amateur Twitterers alike expounded on the strengths and weaknesses of this little modern marvel.
We shouldn’t have to tell you how cool this thing is—the genius of its portability and sleek design is enough to forgive its somewhat unfortunate name. But you might wonder, how could Apple make something that was anything less than amazing?
Some marketers may have a word or two to say about that. As MarketingVox pointed out, there are some potential holes in the iPad’s integration into the media jungle:
-No Flash. This is a biggie. Lots of ads won’t be visible, and even if advertisers catch up with HTML5 quickly, there’s no way to track responses.
-No multitasking. In a world where we drive while putting on makeup while on a conference call while texting friends while doing a sodoku, how do they expect us to cope with running only one app at a time?
But thank goodness, Google comes to the rescue–AdWords will include the iPad as one of their trackable mobile devices, so we won’t be completely thrown off track.
