We love the slim, sleek design of portable electronics these days, like the iPhone. One of the only reasons phones and MP3 players haven’t shrunk beyond human visibility is basically because, well, the buttons need to go somewhere.
As mobile devices get teenier and tinier, manufactures have been trying to fit buttons and controls onto the diminishing surface area. But with a brand new technology created by researchers at Carnegie Mellon and Microsoft called Skinput, this may never be a problem again.
Skinput is a bio-acoustic sensing device that uses your own skin (your arms and fingers) as a space for buttons and controls. The user wears an armband with a small projector that displays menu options on the arm. When the users touches a button, an acoustic sensor analyzes distinct sounds made on the surface of skin related to specific bone density, joints and tissue. That information is delivered through a Bluetooth device back to the device to determine what button has been pressed.
So if you thought people looked funny walking down the street talking into invisible earpieces, imagine people on the subway tapping their own fingers to change a song on their iPod.
Watch the video to see Skinput in action:
Category: Video
Skinput Turns You Into Your Own Keypad
Tasteless Ads Are Still Effective
Case 1: The Motrin Mom Ads.
In the last few days the social networks have been a buzz with fear and loathing for the territory this Motrin ad has entered. The piece seems to claim that wearing your child is basically like putting on a $10,000 pair of uncomfortable Jimmy Choo shoes, that it is both extremely fashionable and painful at the same time. Somewhere they forgot to remember that mothers enjoy being close to their children. Daycare is not for everyone you know.
The fallout from the public has caused Motrin to pull the ads and issue an apology. The question here is whether or not this controversy/pr nightmare will hurt or help their brand. While being offensive, the commercial is still sending a message that people are discussing. It is memorable and isn’t that what advertising is all about? For all those who are offended, we are willing to bet that the next time you are in the ibuprofen isle at the drug store you will be thinking about Motrin before Advil.
Case 2: Brooke Shields Told Me To Get Pregnant And Buy A German Mini Van.
Has anyone noticed the inherent creepiness of the latest Volkswagen Routan ads with Brook Shields? Is she or is she not telling us to create a little army of whippersnappers who will one day grow up and defend our nation against the powers who intend to destroy us? And how odd is it that this message comes from a company who’s name means “the people’s car”, and who’s original state-sponsored business plan was to give an automobile to everyone belonging to the master race? However disturbing or unintentional it may be, these commercials are so odd they have lasting power. Kind of like how everyone knows about the movie Soilent Green. Thanks Brooke, but this mini-van better be really fast and turn into a submarine or something.