In lieu of the recent energy crisis, the coal industry has spent millions of dollars on a national public awareness campaign, touting the benefits of “Clean Coal” and propagating the nationalistic slogan that coal is “America’s Power”. The idea that coal can be clean is nothing more than a dirty lie. The coal industry accounts for deadly air pollutants, water contamination, fish poisoning, toxic mercury emissions—causing irreversible damage to our health, our food supply and our environment.

In response, Mouth created a digital awareness campaign for Robert F. Kennedy Jr’s Waterkeeper Alliance, called The Dirty Lie (www.thedirtylie.com). The campaign has generated enough press to put us right smack in the middle of the coal wars. Below is a short list of recent press. And we’re just getting started.