It warms our hearts when companies encourage community service and ambition in young children. Kraft Foods is doing just that by holding a contest to promote their new “Cheddar Explosion”-flavored macaroni and cheese. The contestant (ages 9-12) who sends in the best essay about his or her positive impact on the community will win the grand prize: a chance to…blow sh*t up, as one might say.

Yes, in a happy coincidence, the Cheddar Explosion campaign rolls out just as Texas Stadium, former home to the Dallas Cowboys, is to be demolished to make way for “redevelopment in the area.” The winner with the most “explosive” essay will not only win a trip with three family members to glamorous Irving, TX, he or she will get an opportunity to push the detonation button that will take that mother down.

At least this makes Kraft’s upcoming acquisition of Cadbury that much more interesting. We’re imagining the largest Crème Egg — detonated. Think of the possibilities!