Robert F. Kennedy Jr., Chairman of Waterkeeper Alliance, and Gloria Reuben of TNT’s Raising the Bar, hosted our launch party for The Dirty Lie campaign at The Greenhouse, New York’s first “eco-lounge”. A packed house of reporters, celebrities, envirogroupies, donors and party-goers stood gob-smacked as they watched our videos showing the devastating affects of mountaintop removal and of mercury emissions.

The crowd was equally awed when Gloria and RFK spoke about the deadly effects of the filthy coal industry. The purpose of the party was to start a dialogue about energy with young influencers, eventually debunking the myth of “clean coal.” From the reaction of the crowd, we’re pretty sure we started something.