Born from the passion of a few individuals and the lore of the legendary Dragones cavalry of San Miguel de Allende, Tequila Casa Dragones is a luxury tequila unlike an other. Which is why its marketing, branding, and web design is equally unique. Modern and elegant, the branding and communications strategy focuses on simplicity, authenticity and the art of crafting a truly superior tequila. Visit CasaDragones.com
K-Swiss needed to consolidate its positioning worldwide without alienating its urban market. Mouth worked with K-Swiss's global brand and marketing team to develop a global positioning that encapsulates its core brand essence: classic and pure. The work included strategy, concepts and execution of two global brand campaigns, including TV, print and outdoor for their sneaker and apparel lines.
Taste. Drink. Repeat. In launching Spain's #1 premium beer in New York, Miami and Mexico City, our liquor to lips strategy includes outdoor, foosball competitions, art events, wall paintings, online and mega word of mouth. The "connoiseur hip" target happily comply. Many libations later, Mahou is recognized as The Authentic Beer from Spain.
Our online and guerilla campaign for Waterkeeper Alliance, chaired by Robert F. Kennedy, Jr., exposes the truth behind the dirty coal industry, revealing the shocking facts about coal, from mountaintop removal to mercury poisoning. The campaign speaks directly to young people; those that are going to be most affected if we don't change our energy policies and the way we deal with pollution. Visit TheDirtyLie.com
"Let's mess with perfection." That was our attitude when setting out to create this television spot for the Mexican market, where women take the driver's seat as the primary purchasers for this tiny, automotive legend. According to Shoot Magazine, "This spot gives new meaning to making a pass."
A daring and irreverent nightlife magazine deserves a daring and irreverent campaign. Poignant, acerbic humor piques the interest of Mexico City's urban trendsetters, jumpstarting the magazine's subscription base and advertising sales. France's Publivoros, an independent collection of the world's best advertising, selected the commercials for their roster and DVD collection.
As the world’s largest not-for-profit funder of lupus research, the Alliance for Lupus Research (ALR) is building momentum for their brand in the social space. We are developing a content-driven communications strategy that would translate their groundbreaking offline work into social media conversation-starters.
Saffron James Parfums
Inspired by the exotic flowers of Hawaii, Saffron James Parfums is a unique line of complex florals that capture the mystery, humor and unending beauty of the islands. Mouth created a brand look and feel that captures the essence, redesigning and developing the e-commerce website with optimized search functionality, and social media compatibility. Visit Saffronjames.com